Studio Apelbaum — Anja Banjesevic

Studio Apelbaum explores gender, sexuality, and intimacy through oil paintings that merge traditional art forms with interactive technologies. Based in Berlin, the studio's approach intertwines oil paintings, interactive installations, performances, sound, and design.

I worked with an artistic studio to unify their existing visual elements into a cohesive visual language that could be used consistently across promotional materials. Building on their original assets, I developed a more playful yet professional aesthetic that reflects both their creative sensibility and their professional goals, helping them express their identity with greater clarity and impact.